It's a season for giving. Most people are happier than they may be during other times of the year and generosity pairs nicely with that. A lot of people get excited for a new season at Starbucks to begin with- their favorite peppermint drink is finally back! But Starbucks has given another reason to visit a store and purchase a seasonal drink; if you buy one, you can get a second one for free to give away. The campaign is named "Give Good," and it plays on our elevated feelings of generosity.
Sometimes it's hard to justify buying yourself a $5 drink when you know you're about to be spending so much money on gifts, but two drinks for the same price, one of which you get to give to a friend, is not only easier to justify but also makes you feel good about doing something kind for someone during the holiday season!
It's a busy season, but it's also a season for spending time with loved ones. Starbucks has created the perfect opportunity for friends and family to take a quick break from their busy day to grab a festive cup of coffee at a great price! This holiday season, there's another reason for the attention to be on Starbucks beyond the design of their cups!
