Hello Fresh Definitely Knows Its Target Market

Hello Fresh has rapidly gained attention in the culinary world. Of all boxed meal delivery services, Hello Fresh seems to come up in conversation most frequently and certainly has a significant base of raving fans! So in a generation of immediate gratification and the need for ease in every activity, how have they managed to stand out against the many other popular boxed meal delivery services? Their marketing strategy. They know who they are targeting and how to reach and influence them most successfully.

Hello Fresh is aware that they appeal to a younger crowd- the trendy, busy bunch of people. The ones who spend a lot of their time online and bouncing back and forth between different social media platforms. So of course they have been successful by deciding to use social media as their main marketing tool.

They recruit bloggers and other influential people online to promote their brand via blog posts, discrete plugs, and beautiful images of their products. When people see these posts, often accompanied by #freshfriends or #hellofreshpics, they are first and foremost drawn to the product. If they haven't heard of it before, they might do some research. If they knew of Hello Fresh before but are now seeing it promoted by someone whose opinion they trust, the brand has just gained some valuable credibility. Beyond brand attention, the social media hashtags give other Hello Fresh users, those who have not even been recruited to represent the company, the opportunity to post their own images and join in on the conversation.

Hello Fresh reaches and draws in new people at an exponential rate because social media promotion creates the perfect environment for targeting the correct market for their brand. Every post strategically draws on the ability to multitask, eat healthy, save time, and spend more time with loved ones- all prayers answered for the young generations! They've even managed to to get their new users involved in promotions... follow this link to get $40 off your first box!!
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