Hooked on Athens

You were smart enough to open your business in a bustling college town. You were so wise to set up your store in the most highly trafficked area of Athens. But you steer clear of an incredible opportunity to appeal to your largest group of customers-college students. Why?

The Hooked app is a free mobile app that gives college students access to short-term deals and discounts at restaurants in the area. 

College students don't care if it's 3:00 in the afternoon... if they can get free cheese dip, they'll make up a new meal and be at Barberitos before the deal is gone. The hooked app makes it easy to increase store traffic during slow hours and get your business on the minds of hungry students no matter what time it is. 

Some businesses certainly take advantage of this opportunity and consistently promote deals for their location on Hooked, but other companies continually deny requests to join the community within the app. The Hooked staff takes care of all management of promotions, so no extra time or employees are needed in order to implement the app and start seeing results. Measurements are automatically taken to record what promotions are benefitting the company the most, which could lead to increased profit for the company. It seems like a no-brainer, so why are some businesses so reluctant to get involved?

The first company that comes to mind is Chick-fil-A. Scheduling promotions for slower times- around 2pm to 4pm- seems like something that could greatly increase traffic and allow that stretch of time to more closely compete with their lunch and dinner rushes. From working at Chick-fil-A for several years throughout high school and the beginning of college, I know that numbers were always important to management, and that surpassing hourly goals was highly valued. Hooked has shown promising results for countless businesses, so it would surely bring in traffic for Chick-fil-A, a company already so loved by college students in Athens!